2024 YEAR WRAP UP
YEAR IN REVIEW: GROWTH & GRATITUDE
Sitting here in my home studio, surrounded by sketches and half-finished pieces, my heart swells with emotion as I reflect on 2024. This year has been nothing short of magical – a testament to the power of community, creativity, and unwavering purpose. Every milestone we’ve reached, every piece we’ve crafted, and every story we’ve shared has been made infinitely more meaningful because of you, our cherished Merchants family.
When I first imagined Merchants of the Sun, I knew I didn’t just want to create jewellery. I wanted every piece to stand for something more – a story, a connection, a statement, and a purpose that transcends style. This year, we’ve worked tirelessly to ensure those stories reflect our unwavering commitment to sustainability, craftsmanship, and individuality.
MILESTONES THAT SHAPED OUR YEAR
One of our most transformative achievements this year was becoming B-Corp certified. This wasn’t just another goal to tick off – it was the culmination of years of deliberate effort (practically since day one) to ensure we practice what we preach. From ethically sourced materials to sustainable craftsmanship, this certification solidifies our dedication to prioritizing purpose alongside profit.
In February, we extended joy with a heartfelt Valentine’s Day campaign and event, celebrating love in all forms. Later, during the spring, we brought our global community together in London for an intimate gathering. It was a chance to connect with our global community, sharing stories and building the bonds that make you feel like family to us.
IIn November, we hit another significant milestone: donating $14,500 to Wilderness Australia — This initiative holds a special place in our hearts, particularly as we witness the devastating effects of environmental change in Australia and beyond. Your support during our Black Friday “Break Tradition, Not the Planet” campaign made this contribution possible, turning what is often a moment of mindless consumption into an act of meaningful preservation.
This year also marked our 4th birthday with our first-ever runway show – a moment of pure stoke and celebration. Seeing our pieces come to life on a runway was a surreal experience, and it underscored just how far we’ve come since our beginnings.
But 2024 wasn’t just about the big moments. It was also about quiet, dedicated creativity. This year, I had the privilege of testing some of our most intricate designs yet. Collections like AW24 pushed boundaries with bold motifs and playful inspirations, and I found myself rediscovering the joy of creating purely for the love of it.
LOOKING BACK WITH GRATITUDE
This year has reinforced that slow fashion isn’t just a commitment – it’s a deeply rooted philosophy that demands daily dedication. For me, it’s about embracing the pause, taking time to reflect, and cherishing the process as much as the outcome. It’s about crafting jewellery that not only tells a story but also forms a lasting connection with its wearer – pieces designed to endure, both in craftsmanship and meaning.
To our incredible community: Thank you! Your passion, belief, and support inspire every decision we make and every design we create. You’ve championed our vision and walked alongside us on this journey, and for that, I am endlessly grateful.
HERE'S TO 2025
As we step into a new year, I’m excited about what’s ahead – refining our craft, exploring even bolder ideas, and continuing to build a brand that feels as personal to you as it does to me. From the bottom of my heart, thank you for being part of the Merchants of the Sun story.
Here’s to another year of growth, connection, and creativity!
With gratitude and excitement,
Matthew Banks,
Merchants® Founder
