The Journal

How to Wear Men's Jewellery: Rings, Mixing Metals, Pendants and Earrings
Yes, you can mix silver and gold. How to stack rings, choose a finger, wear a pendant, and start with one piece without overthinking any of it. Read more...
Men's Chains: Types, Thickness, Length and How to Choose
Cuban, rope, box, cable, figaro, franco, snake and ball explained. What length sits where, how thick to go, and how to tell a good silver chain from a cheap one. Read more...
Does Sterling Silver Tarnish? A Care and Storage Guide
Yes, and here is why. What tarnish is, why silver turns black, how to clean it at home, what never to use, and the five habits that slow it down. Read more...
Gold Vermeil vs Gold Plated vs Solid Gold: What You Are Actually Buying
Gold vermeil is a thick layer of real gold over solid sterling silver. How it differs from plating and solid gold, how long it lasts, and how to care for it. Read more...
Men's Signet Rings: Meaning, Which Finger, and How to Wear One
A signet ring is a flat-faced ring once used to stamp a seal in wax. What it means, which finger it goes on, whether to engrave it, and how to size one. Read more...
Black Friday Stance
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COLLABORATION: Luke Paine Series
COLLABORATION: Luke Paine Series
BEHIND THE MERCHANTS® x LUKE PAINE COLLAB Some stories begin quietly. A moment of curiosity, a passing thought, a message sent into the unknown. This one began in a DM.... Read more...
INTERVIEWS: Wesley Lewis - Photographer
INTERVIEWS: Wesley Lewis - Photographer
Meet Wesley Lewis, the visionary creative behind our campaign shoots. From his early days immersed in painting to his current role in shaping the visual identity of Merchants, Wez’s approach... Read more...
BEHIND THE BRAND: 2024 - Year In Review
BEHIND THE BRAND: 2024 - Year In Review
As we step into a new year, I’m excited about what’s ahead – refining our craft, exploring even bolder ideas, and continuing to build a brand that feels as personal... Read more...
STYLE: The Art Of Gifting
STYLE: The Art Of Gifting
This season, make your gifts about more. More intention. More connection. More meaning. Whether it’s a heartfelt gesture, a shared moment, or a piece of jewellery etched with a story,... Read more...
LOOKBOOK: Insignia Collection
LOOKBOOK: Insignia Collection
Come explore the collection that turns your promises into poetry and sets your story into stone. Read more...
BEHIND THE BRAND: Black Friday Stance 2024
BEHIND THE BRAND: Black Friday Stance 2024
This Black Friday, your purchase is more than jewellery—it’s a donation to protect Australia’s wilderness. By choosing Merchants you’re supporting conservation efforts that safeguard ancient forests, wildlife, and ecosystems for... Read more...