The Journal

BEHIND THE BRAND: 2024 - Year In Review
BEHIND THE BRAND: 2024 - Year In Review
As we step into a new year, I’m excited about what’s ahead – refining our craft, exploring even bolder ideas, and continuing to build a brand that feels as personal... Read more...
BEHIND THE BRAND: Black Friday Stance 2024
BEHIND THE BRAND: Black Friday Stance 2024
This Black Friday, your purchase is more than jewellery—it’s a donation to protect Australia’s wilderness. By choosing Merchants you’re supporting conservation efforts that safeguard ancient forests, wildlife, and ecosystems for... Read more...
BEHIND THE BRAND: Culture Club
BEHIND THE BRAND: Culture Club
Becoming part of the Culture Club is more than a membership—it’s your passport to an exclusive world of sustainable luxury, thoughtful design, and personal connection. Read more...
BEHIND THE BRAND: AW24 - Behind The Collection
BEHIND THE BRAND: AW24 - Behind The Collection
As we step out of the autumn and winter seasons, I’m excited to share the thought process and inspiration behind the AW24 collection—a playful departure from the usual, and a... Read more...
BEHIND THE BRAND: London Wrap Up
BEHIND THE BRAND: London Wrap Up
During S/S 24’ London Fashion Week, we had the privilege of gathering with our UK community for an intimate and creative activation at the Shashton Arms, a cozy, character-filled pub... Read more...
BEHIND THE BRAND: Merchants 4th Birthday Event
BEHIND THE BRAND: Merchants 4th Birthday Event
This year marks Merchant’s 4th lap around the sun, a milestone that wouldn’t have been possible without the amazing community we have. Read more...
BEHIND THE BRAND: Celebrating World Environment Day
BEHIND THE BRAND: Celebrating World Environment Day
Today is World Environment Day, a time to reflect on the beauty of our planet and our responsibility to protect it. At Merchants, we are dedicated to making a tangible... Read more...
BEHIND THE BRAND: How To Protest Black Friday
BEHIND THE BRAND: How To Protest Black Friday
  Break Tradition, Not The Planet.Merchants will be closed on Friday, 24 November 2023. As we close out another year, the impending sale season looms over us. That’s why every... Read more...
BEHIND THE BRAND: LA POP UP (COME WITH US)
BEHIND THE BRAND: LA POP UP (COME WITH US)
Through our recent launch and expansion into the US, we have been brimming with creative ideas for months - from the campaigns we wanted to shoot, the products and concepts we... Read more...
BEHIND THE BRAND: 2022 - Year In Review
BEHIND THE BRAND: 2022 - Year In Review
To say this year has been massive for Merchants would be a total understatement.  We started the year with big goals and bigger dreams, and we’re seeing it out with... Read more...
BEHIND THE BRAND: Cyber Monday Profits, Donated
BEHIND THE BRAND: Cyber Monday Profits, Donated
By now, you know that we went dark on Black Friday, objecting to the damaging delirium of the sales season. To extend our campaign, we are donating all profits from... Read more...
BEHIND THE BRAND: Break Tradition, Not The Planet
BEHIND THE BRAND: Break Tradition, Not The Planet
We are avoiding Black Friday for the third consecutive year, and pledging all Cyber Monday profits to charity. Read more...