“When I designed this collection, I envisioned twirling the necklace or twisting the ring around my finger and getting that confidence and sensation of feeling lucky. As if these pieces could be a lucky totem. I think everyone should have that feeling and everyone needs a little luck sometimes...” — Coco Loberg
Merchants of the Sun elevates itself as a social enterprise - a brand our community can trust to champion society's most significant matters. Blinded in an instantaneous era of clicks and buzzes, we quickly lose sight of what's right in front of us. We continue to progressively advocate for grassroots and global challenges while actively becoming educated on our impact and how we can take action.
As a jewellery label, everything we take from this earth, we cannot give back. Merchants acknowledge the need for environmental stewardship, which is why we confront and challenge fast-fashion production, to ensure the well-being and quality of life for present and future generations.
Learn more about our pledge on becoming more socially responsible.