VELDEN SERIES
Velden began as a pencil sketch of a single motif—then we pursued it across the entire line. 12 months in development across countless iterations and applications. In the studio, we chased three things: crisp edges, contrasting shadow, continuity in design.
The result is coherence you can feel: pieces that mix easily, read clearly, and hold presence without shouting. Velden is the design system that gets better with layers.
