This Black Friday, we're calling on our customers, community, and industry to Break Tradition, Not The Planet. 

We are rejecting Black Friday and on Monday we are dedicating 50% of profits from every purchase to Action Aid Australia but we can't do it without our Merchants community. We need your help. 

We're shutting down the Merchants website for the entirety of Black Friday and closing up our showroom. We've taken over billboards around Australia, taking to the streets, and creating an online presence that's going to be hard to ignore and that's where you come in! 

Option 1 - Find our Billboards, take a snap and share!

Billboard Locations: 

1. Gold Coast, Airport

2. Bundall, Bundall Rd, Gold Coast

3. Cannon Hill, 860 Wynnum Rd, Brisbane

4. Mascot, General Holmes Drive (Joyce Drive), Sydney

Option 2 - Become an official Merchants Sign Holder and hit the streets!

We'll have people stationed at: 

  • Queen St Mall, Brisbane 
  • Pacific Fair, Gold Coast
  • Surfers Paradise, Cavil Ave, Gold Coast
  • Hay St Mall, Perth
  • George Street/Town Hall, Sydney 
Download your very own Merchants Sign HERE and join them.

We'll inbox you a lifetime VIP discount code! Imagine that? 

Don't feel like being a sign holder, thats cool...we understand it's no for everyone. But you can still be involved. We will give $100 gift voucher if you do the below. 

All you have to do is;

1. Head to one of the above locations,
2. Get a photo with one of our sign holders,
3. Re-share on your socials
4. Tag
@merchantsofthesun #breaktraditionnottheplanet #blackfridayforchange 

We'll inbox you with a $100 gift card within 24 hours to be used on Monday to support Action Aid Australia. 

Option 3 - Share, Tag, Share some more! 

Download our social assets here.

All you need to do is re-share and tag @merchantsofthesun + hashtag the following #merchantsofthesun #breaktraditionnottheplanet #blackfridayforchange


Everything we create takes something from this earth that we cannot give back - but if humanity can commit to something good, we ought to do. It's time to make our voices heard. 

We are inviting our community and customers to prioritise purpose over purchase. 

Become apart of the movement, Merchants for Change!


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