The Journal

The days are too fickle to not dress for joy. A quick search of ‘dopamine dressing’ will conjure brightly-hued outfits and glittering wardrobes out of our wildest fever dreams. In reality, the movement looks different for everybody and doesn’t inherently...

Until now: the Merchants story through the eyes of our founder and the creative mind behind the brand you see today. The hunt for the perfect ring commenced a time ago. Rifling through every market stall, vintage store and op...

$500 worth of Merchants jewellery and a Contax T2 35mm Camera could be yours. To celebrate our relaunch and illustrate thanks to our community, we're hosting a rare giveaway.  The fruits of creativity comprise the foundation of Merchants of the...

Merchants of the Sun subscribes to the idea of a pre-destination, a final concentration of our impact as makers, wearers and collaborators.  A huge motivation of fashion is hunger; frenzied, fervid hunger that is only further starved by cheap fixes,...

RELAUNCH When would it be the right time to change? At what hour do we become certain? When does the moment strike? To alter the course of our future, to reshape, to challenge, to break, rebuild our very core, the...

All Close the Loop claims can be made via the designated portal here.   Renewed and reborn, Merchants of the Sun is conducted according to the ways of this prefix. In the sweltering fever of time, we are left only...

When soil and surface materials erode over time, they leave layers of sediments that, with the right amount of pressure and heat, the aborning layers will turn to stone. To live a life hardened and unmoving is living for protection,...

Rules for ring wearing, rules for cuff stacking, rules for mixing metals. Fashion is dictated by far too many factors, contrary to the idea of dressing for expression. These guidelines are nothing more than arbitrary, if not limiting. Merchants is...

This might be our shortest, fastest answer to any question: absolutely. The Merchants story is an open-ended one, as we prepare our business to adapt to future pressures and promises. Our production house has a huge role in that story,...

Jewellery wearers both emergent and seasoned understand the different relationships between each finger and their chosen adornment. A pointer assumes a different ring to a pinky, and the knuckles of a thumb favour a different ring to that of a...

A serious topic for those serious about change. The jewellery industry is often overlooked in sustainability discussions, enabling ongoing environmental and labour abuse and perpetuating a cycle of harm. At Merchants, we're breaking that cycle. Much of our industry brazenly...

We attached significance to jewellery in a way unlike most other possessions. A simple pendant can become a signifier of a different time, pendants can hold a precious memory, and a ring can wrap your personality around any look. Our...

Happy Mother’s Day to the mums, caregivers, guardians, protectors, and more. Today and everyday we champion the mothers who have taken us this far, whether born or honorary, here or there, earned or found. Wherever you find and bestow your...

As we write this, the infamous Coco Loberg is over in Los Angeles making her mark and adding to her already impressive repertoire - tattooing powerhouses Bella Thorne, Fady Hanna while on home soil, you’ll see musician Cody Simpson donning...

Tell me, what have you been up-to?  Hi there! Thanks for reaching out; I'm honoured! HEAPS! I'm working a lot, I'm living in and renovating a huge 70s caravan to make my long term home, I'm surfing a lot, working...

  Meet the beautiful and amazing Gold Coast couple behind the quaint space Vegepatch Studios - Jordan Galinie and Molly Bowes.  The shared vision between the duo is a rarity with its welcoming energy, homely vibe, and unique aesthetic. A place to...

What has happened across South East Queensland has been detrimental for our community. We're so unbelievably sorry to those affected from Brisbane, Ipswich, Gold Coast right down to Fingal, Bryon and Lismore. The number of people, homes and businesses affected...

5 Times We Died & Went to Heaven More and more, we're seeing fashion recycled—the old style with a new enlightened twist. The other day, we were in the office discussing where we thought fashion would go next, and the...

Hailing from the Gold Coast, Luke 'Louie' Hynd has been surfing since the age of ten after being given a board for Christmas. He was taught by his Dad, and although it was a close call, (he was almost given...

  To celebrate love in all its grandeur this Valentines, we are giving away two Dusk Rings on our Instagram.    View this post on Instagram A post shared by MERCHANTS LABEL™ (@merchantsofthesun)   How to Enter:  To win the Merchants...

Love is; a kiss on the forehead, a phone call from your best friend when you need it most, the sweet, musty smell of the pages from your favourite book, a coffee in bed.Love is; your favourite song on the radio,...