Make your
purchase count.

This weekend, up to 40% of your purchase will go directly to Wilderness Australia, helping to protect the rivers, forests, and wildlife that inspire us all.

ESCAPE THE NOISE

SHOP WITH PURPOSE

For three years, we’ve stayed quiet on Black Friday, taking a stand against the frenzy of overconsumption throwaway culture.

This year, we’re doing things differently. Instead of stepping away, we’re stepping up — no aggressive discounts, no panic shopping. We are turning Black Friday into a force for change.

From Friday to Sunday, we’re donating up to 40% of every sale to Wilderness Australia, helping to protect and restore our beautiful natural landscapes.

Our goal for the weekend is to raise $10,000 for charity. Join us in turning Black Friday into a force for good. Together, we can create a future that shines brighter—for you and our planet.

LEARN MORE
AUSTRALIAN WILDERNESS ORG
FIND OUT MORE
Our stand against black friday
COME ALONG
OUR COMMITMENT TO SUSTAINABILITY
DISCOVER
MERCHANTS BF HISTORY
COME ALONG

WHAT IS THE COST OF BLACK FRIDAY?

The production and shipping of Black Friday items, particularly in fashion and accessories, contribute to over 2 million tons of CO₂ emissions globally during the sales period.

Carbon Trust
London, UK

85% of textiles bought globally end up in landfills each year. Jewelry and accessories are often treated similarly, contributing to waste when seen as disposable trends.

UN Environment Program
Nairobi, KENYA

Black Friday sales drive a 25% increase in packaging waste, including plastic, cardboard, and bubble wrap. Many of these materials are non-recyclable or not properly recycled.

Environmental Protection Agency
Washington, USA

78% of shoppers regret at least one purchase made during Black Friday sales, highlighting dissatisfaction with impulse buying and disposable products.

FINDER
New York, USA

Over 30% of Black Friday purchases are returned, doubling transportation emissions and contributing significantly to landfill waste, as many returned items are not resold.

Clean HUB
Berlin, GERMANY

OUR COMMITMENT

We are dedicated to embracing climate consciousness and actively working to minimise
our carbon footprint. Here are some of our certifications & partnerships and what we've
achieved together:

Since our inception, we have used 100% recycled .925 sterling silver, sourced from industrial offcuts and waste. From cradle to grave, the entire process of creating our silver jewellery is sustainable. This commitment is further solidified by our B-Corp certification, ensuring that every step of the process meets rigorous social and environmental standards.

We manufacture a number of our packaging elements within Australia, choosing to partner with local printers to reduce our footprint. Additionally, we have moved to shipping our overseas packaging elements to our HQ via sea freight to further reduce our impact. Our packaging composition is 90% recyclable and 10% biodegradable. Our entire packaging solution is 100% carbon neutral, offset and audited through the Climate Active initiative and supported by our B-Corp certification.

Our Carbon Neutral certification means that even our office spaces and warehouse emissions are offset through our carbon purchasing initiatives. This certification, backed by our B-Corp status, required us to audit and detail every single output in our office and warehouse—from the A/C kilowatts per hour to how our staff commute to work (walk, bike, or drive). We even weighed our rubbish bins each week to track waste.

From sourcing materials to crafting our pieces, our entire production process is carbon neutral, backed by Climate Active and B-Corp certifications. We track everything from the amount of gas used in our casting process to how much waste is generated, even the amount of cigarettes our Indonesian artisans smoke per day (actually detailed in our report) . This level of scrutiny was made possible by our founder, Matt, who chose to live in Indonesia to personally manage and audit this process.

We believe in bringing beauty to the world, not just through our pieces but also through environmental stewardship. Sustainability isn't a fleeting trend; it's our core mission.

BREAK TRADITION
NOT THE PLANET